Web Copy & Content SEO Copy Print Copy

Website Content and Copywriting

The copy on your website can help determine whether you achieve long-term success or fade into the background. A good copywriter knows the tricks to keeping a reader engaged, building their trust in you and making them need to purchase your product or service.

So, what's the difference between content and copy?

In short: content informs, copy invites.

Copy compels the reader to act, whether that's to sign up for your newsletter, give you a call, download something or make a purchase. It doesn't merely explain, it persuades. Copy is what makes a website truly 'sticky', causing visitors to stay longer and ultimately take action rather than 'bouncing', or quickly leaving your site.

On the other hand, in some circumstances you may simply want pure content: a user manual, FAQs or customer service information. This type of writing is professional, easy to understand and sheerly informative.

But that doesn't mean you can't have both at once. You may want a 6-page informational guide for your website that pertains to the products or services you're selling. That guide should give customers valuable information, to make them feel like they're getting something 'extra' from you, and position your company as an expert in your field. Content is an opportunity for a soft-sell approach. A talented copywriter can maintain that value to the reader while also gently guiding the customer to buy from you instead of the competition. This kind of top quality content will lead to repeat site visitors.

Copywriting that gets results

As a copywriter, I balance good grammar and spelling with a personal, conversational style that makes readers feel comfortable. I know how to show your site visitors that you’re knowledgeable, friendly and trustworthy. My copy will increase their confidence in you, leading them to choose you over your competitors.

I write copy that presents readers with a powerful emotional argument as to why your product or service will benefit them. I know how to implement call-to-action techniques that create a sense of urgency to get site visitors to click that ‘Add to Cart’ button - and that means more money in your pocket.

My web content & copywriting services include:

• Product descriptions
• Category descriptions
• Landing pages
• Buyer's guides
• Company profiles
• Blogs
• Squeeze pages
• Transaction pages
• Email marketing campaigns

SEO Copywriting Services

What makes SEO copy effective?

We've all seen bad SEO copy on the web. Some SEO copywriters seem to think that the more keywords they pack onto a page, the better. The opposite is true.

Keyword stuffing will actually hurt your site, not help it - plus, it sounds stilted and awkward to the people who read it. You're not going to gain any credibility with potential customers who stumble across your SEO copy and can barely read it. That's money down the drain, in lost sales and the fees you pay to an inferior SEO copywriter.

Drive more traffic to your website with targeted search engine optimized copy containing 2.5-2.8% keyword volume for maximum results. Good SEO copywriting will increase site ranking, improve search positioning and convert more visitors into paying customers. As an SEO copywriter, I know how to write SEO copy that sounds good to the humans that read it and encourages search engine spiders to index your content and increase your rank position accordingly.

My SEO copywriting services include expertly incorporating keywords into copy in a way that’s natural and easy to read and providing SEO-friendly meta information.

If you're looking for an SEO copywriter, you've probably already got keywords in mind. Knowing what keywords to target is crucial to success in online business. Finding the top keywords and keyword phrases for your niche isn't as easy as going to a single website and doing a search. SEO keyword research analysis is a fundamental component of online marketing - if you need help with this, I'll be glad to refer you to a marketing professional with SEO experience.

SEO copywriting isn’t just for your website. It will also enhance other online content such as press releases, articles, blogs, case studies and user guides.

Print Copywriting Services

My print copywriting services include both business-to-business (B2B) marketing and business-to-customer (B2C) marketing. I'll be delighted to work with you to determine your marketing needs and provide professional quality writing for a wide variety of media.

• Brochures
• Direct Mail
• Sales Letters
• Print Ads
• Self Mailers
• Catalog Copy
• Flyers
• Press Releases
• Newsletters
• Annual Reports
• Case Studies
• Data Sheets
• Ghostwriting

My writing portfolio speaks volumes about my abilities to create the top quality copy you’re looking for. Click here to view!

If you have a writing project that requires a superior copywriter, from a single article to an entire website, contact me to discuss it today.

FREE CONSULTATION: Request a quote between 9am – 5pm EST Monday - Friday and I’ll get back to you to discuss your project within 1 hour. Requests sent outside business hours will generate a response the following business day.

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